Key properties characterizing each business segment of the R22 Group is recurrence of revenues achieved on the basis of subscription agreements or sale of own products and services characterized by recurring purchases.
Development of the Hosting segment by continuing takeovers in Poland as well as other countries of Central and Eastern Europe, pursued on the basis of experiences derived from numerous, successful takeovers in Poland. In our opinion, consolidation of entities providing hosting services in a similar business model from the counties of the region should not significantly deviate from the consolidation of Polish entities. The goal is to achieve a leading position over the next three years in the area of hosting in Central and Eastern Europe and to acquire 500 thousand customers by the end of 2020.
Continuation of dynamic growth of the Omnichannel Communication segment based on systematic development of automated solutions used for distribution of transactional and marketing information through electronic channels. Because the solutions are offered in a SaaS model, they are fully scalable and it is possible to efficiently add subsequent functionalities enabling the growth of the margin. Another factor which should ensure organic development of the Omnichannel Communication segment will be most probably systematic relocation of marketing budgets and post-sale service of current and potential customers from traditional to electronic communication channels.
Development of products and tools complementing the currently offered ones, in particular, in the Omnichannel Communication segment, making it possible to extend the scope of business operations and to offer customers new solutions useful from the point of view of their business activities. This goal can be achieved, in particular, through acquisition of entities operating on the market.
Utilization of the business potential dwelling in the analysis of large databases concerning customer behaviour (so-called Big Data). Offering customers of the Omnichannel Communication segment ever more precise and efficient automated communication tools and programmatic campaigns.
Ultimate consolidation of the offer of the Hosting segment as part of two brands – domeny.pl (premium) and Hekko.pl (value). Consolidation of the brands will make it possible to improve the process of managing products offered by H88 and will increase the effectiveness of marketing activities. Reduction of the number of brands will make it possible to pursue activities in a more focused manner.
Growth of ARPU (Average Revenue per User) in the Hosting segment as part of the premium as well as value category – mainly due to an increase in the parameters of the services being provided as well as an increase in the number and value of extra products being offered.
Preservation of the current scale of business activity and market position of the Oxylion Group, ensuring generation of a stable cash stream remaining to be used by the R22 Group.
Utilization of increased interest in the products and services offered by the Hosting and Omnichannel Communication segments through their constant presence in the Internet.
Active search on the market in all business areas for new technologies and solutions which the R22 Group could offer to its customers. This objective could be achieved by supporting and acquiring start-ups and mature undertakings whose product or project is attractive from the point of view of customers.